GEO, or Generative Engine Optimization, is the practice of structuring a website so generative AI engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews can find, understand, and cite it. It overlaps heavily with AEO. Both depend on clear question-and-answer structure, schema markup, consistent entity signals, and reputable third-party mentions. The practical difference is emphasis. AEO optimizes for being the answer. GEO optimizes for being the source the answer is built from. We build both into every project.
Our SEO and AEO services cover both disciplines, and our free AI visibility report shows where your site stands today.