Search just changed under your feet. AI now answers your customers directly, often before they ever click a website. The person who used to Google you, land on your page, and call you is now getting an answer straight from AI. And if AI doesn't know you exist, you are not in that answer.
Here's what most businesses miss: AI doesn't read your website the way a person does. It reads your structure, your code, and your accessibility. A site that looks beautiful to a human can be completely unreadable to a machine. So you can rank well, look great, and still get skipped.
The good news? This is fixable. And most of your competitors haven't figured it out yet.