Growth Studio: A Webflow Membership Platform for Catholic Schools

Project overview

Growth Studio helps Catholic school leaders grow enrollment and advancement through an annual membership, one-to-one coaching, and professional development. Founder Kristin Moore came to Graceful Web Studio to launch the company from the ground up, and she needed more than a website. She needed a gated membership platform: a place where schools could sign up, pay, and get instant access to a resource library, a video library, and live events. We built it on Webflow with Memberstack and Stripe, and launched it on her hard September 1 deadline.

How Growth Studio found Graceful Web Studio

Kristin had spent years in Catholic education and marketing, working mostly in WordPress, and she was tired of the update nightmares and security worries that come with it. She had looked at Squarespace and met with other builders, some across the country in different time zones. A Yakima connection named Lisa pointed her my way. As Kristin put it: "Lisa said, wait a minute, here's someone right in Yakima. I love Yakima. Maybe there's somebody great there."

Why she chose us

My proposal was not the lowest bid, and Kristin was candid about that. What won the project was how it was organized. I had scoped everything around her real goal, a recurring-revenue membership for Catholic schools, not just a pretty site. In her words: "The member piece is critical for me, and that's where I feel like you come in strong with that." After reviewing the full estimate and sitemap she said simply, "honestly, it looked really thorough to me," and "I think the scope is great." She was investing her own founder's funds, and she chose the proposal that was clearest about how every piece served the membership.

The challenge: a gated membership platform on a hard deadline

This was a three-part launch: membership first, then coaching packages, then in-person professional development. The membership was the heart of it, and it carried the hardest requirements. Schools needed to sign up, pay, and get instant access to a 24/7 resource library of downloadable Canva templates, a video library of recorded trainings, and a calendar of live events. All of it had to be gated, easy for Kristin to manage herself, and live by September 1. She had the brand, the logo, and most of the content ready, which made a tight two-week build realistic.

The solution: Webflow, Memberstack, and Stripe

I built Growth Studio on Webflow, with Memberstack handling memberships and Stripe handling payments. Memberstack is built specifically for Webflow memberships, which kept the gated experience clean: a school signs up, pays through Stripe, and gets instant access to the member area, including sign-in with Google.

A self-managed resource and video library

The resource library is built in the Webflow CMS so Kristin adds items herself: a thumbnail, a short description, and a link out to the Canva template, published in a few clicks. The video library organizes recorded trainings by date, right on the site. This mattered to her. She had been boxed in by a limited WordPress structure, and she wanted to add content all year without calling a developer.

A live events calendar

Members see an events calendar for monthly professional development and weekly office hours, with join links and an add-to-calendar feature that drops the session straight into Google, Apple, or Outlook. Past sessions link to their recordings, and upcoming ones link to the live Zoom.

Coaching and products without the e-commerce overhead

Rather than build out full Webflow e-commerce for a handful of coaching packages, I set those up through direct Stripe links. That saved roughly $2,700 in build cost, plus Webflow's transaction fee and a higher hosting tier, money better spent elsewhere for a founder funding this herself. The structure still leaves room to add full e-commerce later as the catalog grows.

Accessible and built to grow

The whole site was built to WCAG 2.2 Level AA, with the semantics and structure that come standard on every Graceful Web Studio build. Kristin got her own Webflow workspace with team roles, so she can bring on staff at the right level of access as Growth Studio grows.

The result

Growth Studio launched on time. Kristin has a platform that does the work she needed: it brings Catholic schools in, lets them join and pay in a few clicks, and gives them instant access to a growing library of resources and trainings, all managed by her. She wanted a partner who, in her words, could "get this platform, get what we need to do in terms of the user experience, and get over the finish line of time." That is exactly what the project delivered.

Why this project matters

Growth Studio shows what Webflow can do beyond a brochure site: a real membership business, with gated content, recurring revenue, and a CMS the owner runs herself. See it live at the Growth Studio website. If you are building a membership, a course library, or any site that needs to gate content and take recurring payments, this is the kind of platform we build. You can request a free project quote to start the conversation.

Crystal Scott, CPWA and certified Section 508 Trusted Tester, founder of Graceful Web Studio.