Mother's Arms Homecare: From a Broken WordPress Site to a Growing Home Care Website

Project at a glance

• Client: Mother's Arms Homecare LLC, a locally owned home care agency
• Offices: Yakima and Kennewick, Washington
• Referred by: Farren Lange, A/F Business Solutions, through BNI
• Services: emergency website recovery, Webflow rebuild, WCAG 2.2 Level AA accessibility, local SEO and AEO, monthly maintenance
• Launched: September 2025, about five weeks after recovery
• Maintenance: monthly since November 2025

How Mother's Arms Homecare found us

In August 2025, Farren Lange of A/F Business Solutions sent us a referral through our BNI chapter. Her note was three words long: "Website is down!"

Mother's Arms Homecare provides in-home care for seniors and families across the Yakima Valley and the Tri-Cities. Their website is often the first place an adult child looks when a parent needs help at home. With the site down, those families had nowhere to land.

The problem: a WordPress site that stopped working

We met with Teyia Smith, Senior Care Manager, and put an emergency recovery plan in place. The WordPress site came back online the next day on new, secure hosting with SSL and a working domain connection.

Recovery exposed a bigger issue. The theme their previous provider had used was no longer available, so the site returned plain and unfinished. Within the recovery window we added navigation, a footer menu, the logo, and an under construction notice, and we turned the contact forms back on so families could still reach the office.

Why we recommended a Webflow rebuild

Patching a theme that no longer exists would have left Mother's Arms Homecare on the same setup that had already failed once. We recommended a rebuild in Webflow, where hosting is built in and there are no themes or plugins to break during an update. Teyia and her business partner, Patrina Williams, agreed.

Before we designed anything, we pulled the written content from all 20 pages of the old site into one shared document. Years of service descriptions and caregiving information carried over to the new site instead of disappearing with the old theme.

Keeping the process simple for a busy care team

A home care manager's day is full of client visits, caregiver schedules, and family phone calls. Teyia told us early on that building a website was new territory, so we shaped the process around her schedule.

She commented directly in the shared content document. She answered a short onboarding questionnaire, picked her own stock photos, and sent caregiver photos and award plaques by email. We used Zoom calls in place of long email chains, and she approved the brand guide, colors, and fonts in a single review. That made room for decisions to happen fast without adding work to her week.

What we built

The new site is designed around one main action for families: booking a free in-home consultation. Calling the office and sending the contact form are the next steps for anyone not ready to book.

• Calendly scheduling for free in-home consultations on the Contact page
• Individual service pages, including new Same Day Surgery and Transportation services
• Caregiver profiles with photos and short bios, so families can meet the people who will come into their homes
• Real Google reviews on the homepage, each linked back to the original review
• Both office locations with embedded maps, plus 21 service-area cities across the Yakima Valley and Tri-Cities
• A veterans care message that opens once per visit and works with a keyboard as well as a mouse
• A Careers page that links straight to the caregiver application
• A blog launched with seven posts from A/F Business Solutions, with blog search
• 301 redirects from the old URLs, local business schema, and a unique page title and meta description for every page

Many people visiting a home care website are older adults, or family members reading on a phone during a stressful week. We built the site to WCAG 2.2 Level AA, with readable color contrast, clear heading structure, descriptive alt text, keyboard-friendly navigation, and form errors that screen readers announce.

The new site launched in September 2025. When Teyia reviewed the final build, her feedback was simple: "everything looks fantastic."

Monthly maintenance that keeps the site growing

Mother's Arms Homecare started a monthly website maintenance plan in November 2025. Farren writes one blog post each month. We publish it, optimize it, link it to the right service pages, and add our own posts built around the questions families type into Google and ChatGPT.

In the first year, that work included:

• Local content for Yakima, Kennewick, Richland, Pasco, and the Lower Yakima Valley
• Posts answering real family questions about home care costs, VA Aid and Attendance benefits, dementia and Alzheimer's care, live-in care, and respite care
• An llms.txt file and expanded structured data (LocalBusiness, FAQPage, ContactPage, and ItemList) so AI answer engines can understand the business
• Location-targeted meta descriptions on every service page
• Performance work that raised the mobile performance score from 44 to 63 and cut First Contentful Paint from 5.3 seconds to 3.1
• The new Kennewick office address, updated across the site in August 2026
• A Careers page tuned for people searching for caregiver jobs

During a monthly review we also found that the Kennewick office was missing from Google Business Profile, and we flagged it so the team could get the listing added.

Results

Google Search Console tracking began in October 2025, a few weeks after launch. Here is what the data from October 19, 2025 through September 24, 2026 shows:

• Clicks from Google doubled. The site earned 43 clicks in November 2025, the first month of maintenance. It earned 88 in the first 24 days of September 2026.
• Search impressions grew more than fourfold. Monthly impressions climbed from 2,631 in November 2025 to 11,448 in June 2026.
• 730 clicks and nearly 68,000 impressions in the first 11 months of tracking.
• Top-five rankings for the searches families use. The site's average Google position is 2.6 for "in-home care near me," 2.9 for "senior home care near me," 3.5 for "home care near me," 3.7 for "respite care," 3.9 for "in-home care Yakima," and 4.3 for "senior home care Yakima."
• Most visitors arrive on a phone. 63% of clicks from Google came from mobile devices, which is why readable text and simple, accessible forms matter so much here.
• Recruiting support. The Careers page and individual caregiver profiles both earn clicks from search, helping the agency reach caregivers as well as families.
• AI search visibility. In June 2026, ChatGPT began sending visitors to the site.

Google Analytics adds the rest of the picture. From June 2025 through September 2026:

• 3,700 people visited the website across 4,500 sessions.
• Search engines sent more than 1,000 sessions, with 991 from Google and 82 from Bing.
• Facebook sent about 690 sessions, so the website now works as the home base for the agency's social media.
• Job seekers arrive from Indeed, landing on a Careers page built to turn them into applicants.

What the client says

"We express our sincere gratitude for your exceptional contributions. Your ability to bring my vision to life within our website is truly remarkable. Happy new year and we look forward to continuing working with you."

Patrina Williams and Teyia Smith, Mother's Arms Homecare

What this project shows

For a healthcare agency, a broken website is an emergency, because families looking for help can't wait. Fast recovery kept Mother's Arms Homecare reachable. The Webflow rebuild took away the risk of the same failure happening again. A year of monthly maintenance has turned the site into a steady source of search visibility across two regions.

You can see the results on the Mother's Arms Homecare website. If your home care agency or healthcare practice is stuck with a WordPress site that keeps breaking, our website rebuilds and platform takeovers follow this same process. You can request a free project quote to start the conversation.

Crystal Scott, CPWA and certified Section 508 Trusted Tester, founder of Graceful Web Studio.