How to Claim Your Business in ChatGPT Business Hub and Invite Us to Manage It

ChatGPT Business Hub is OpenAI's free dashboard for claiming your business inside ChatGPT. It opened in beta on November 10, 2026. Once you claim and verify your listing, you can correct how ChatGPT describes you and see how often it mentions your business and sends people to your website.

This guide walks you through claiming the listing, getting verified, and adding Graceful Web Studio as an admin so we can manage it for you. After that, we cover what Insights shows, what each industry can and can't do yet, and the pros and cons we found.

Before you start: what to have ready

Set aside about 30 minutes and gather these first. The identity check asks for details that have to match official records, so it goes faster with everything in one place.

• The ChatGPT account you plan to keep long term. Use your business email if you can. Who you can invite later depends on this account.
• A government-issued photo ID and a phone with a camera
• Your legal business name, plus your DBA if you use one
• Your physical business address (P.O. boxes are not accepted)
• Your business registration or tax ID number
• Access to one verification method: your business phone, your business email inbox, or your domain's DNS settings

How to claim your business in ChatGPT Business Hub

1. Sign in to ChatGPT with the account you chose above. Open Business Hub from the sidebar, or go to chatgpt.com/business-hub.
2. Search for your business name. If your listing appears, select it and confirm the ChatGPT account that will manage it.
3. If no listing appears, choose the option to create a new profile. For a business with a website, select Through a website. Search Engine Journal reported that choosing a physical location instead led to a waitlist in its test.
4. Pick a category and write a short description. Choose the closest match from the list. ChatGPT may share your description in relevant conversations, so say plainly what you do, who you serve, and where.
5. Add contact details and answer the policy questions. Business email and phone are optional. You'll also be asked about delivery and returns. Answer carefully even if they don't fit your business, because the answers show in your profile preview.
6. Save the draft. ChatGPT saves your profile as a draft and takes you to your business overview. Nothing is public yet.

How to verify your business

Verification happens in two parts: proving you control the business, then proving who you are. You need both before you can publish edits, view Insights, or connect a product feed.

Part 1: Verify the business

Choose one of the methods ChatGPT offers for your listing:

• Business phone: a code by text or automated call. Answer during business hours so an auto-attendant doesn't swallow the code.
• Business email: a code sent to an address on your business domain.
• Website domain: a DNS TXT record. ChatGPT shows you the type, name, and value. Add it where your domain's DNS is managed (usually your domain registrar), wait for it to take effect, then return and select verify.
• Shopify: connect your Shopify store, if you have one.

Webflow sites usually have DNS at the registrar, not in Webflow. If you're one of our maintenance clients and you'd rather not touch DNS, send us the TXT record and we'll add it for you.

Part 2: Verify your identity with Persona

OpenAI uses a partner called Persona for the identity check. You can scan a QR code or open a secure link on your phone. It needs camera access but no app. You'll photograph your ID and enter your business details: legal name, DBA, country, business type, tax or registration ID, website, and physical address.

Your name, address, and registration number have to match official records. Review everything before you submit. Search Engine Journal described its approval as almost instant, while other early users report waiting a few days. If yours shows pending, check back on your business overview.

The blue verified check on your profile comes from this Persona step, not from claiming the listing.

If something goes wrong

• Someone else already claimed your business: open the profile, select the ••• menu, choose Dispute ownership, and verify with Persona.
• You see "Contact support": the listing is locked. Reach out through OpenAI's help center.
• You get a waitlist: this has happened to physical-location claims and to some businesses outside the US. Note the date and check back.

How to invite Graceful Web Studio to manage your listing

Once your claim is approved, the admin who claimed it can add other admins. You stay the owner. We get access through our own ChatGPT account, so you never share your login.

1. Sign in to ChatGPT and open Business Hub.
2. Select your business to open the business overview.
3. Select Invite in the upper-right corner.
4. In the Invite business admins dialog, enter crystal@gracefulwebstudio.com.
5. Send the invite, then email us so we know to watch for it.

Two things can trip this up:

• Don't forward your own claim invitation. Every admin needs their own ChatGPT account and their own invite.
• Workspace accounts can limit who you invite. If you claimed the business while signed in to a ChatGPT Business or Enterprise workspace, invitees may need to be members of that workspace. If the invite won't go through, tell us and we'll sort out the best fix with you.

What Business Hub Insights shows

Insights is the closest thing ChatGPT has to Google Search Console. It covers ChatGPT only, with seven-day and 28-day views.

• Mentions: for an online business, how often ChatGPT referenced your website. Your brand name alone doesn't count. For a local business, a mention means ChatGPT showed a result for your location.
• Profile views: how often people opened your ChatGPT profile.
• Website clicks: clicks on links to your site inside ChatGPT. OpenAI notes these don't confirm visits or conversions.
• Discovery topics: the top themes in answers that mentioned you. These are grouped categories, not the actual prompts.

Here's what Insights leaves out: individual prompts and conversations, what ChatGPT said about you, competitors and share of voice, and every other AI assistant. There's no export or API yet. New or small businesses may see blank tiles until activity passes an unpublished reporting threshold.

Because the window only reaches back 28 days, the history disappears unless someone saves it. That's one of the things we do each month for clients.

What's possible for your industry

OpenAI says eligibility depends on industry, location, and its verification checks. It hasn't published a full list of held-back categories, so you find out during the claim flow. Here's what we know as of launch week.

Local service businesses with a storefront or office

US businesses can claim an existing listing and manage the profile. Mentions count when ChatGPT shows a result for your location. Business Agents aren't available for local businesses yet. If you have several locations, claiming the main brand doesn't claim each location, and multi-location management isn't centralized yet.

Online service businesses and ecommerce

You can create a listing even if you don't have a physical location, which Google Business Profile doesn't allow. Eligible US businesses can add a product feed with prices and availability, and build a Business Agent. An agent can explain products and policies and link to your site. It can't take bookings, complete purchases, or check orders. You can sponsor your agent as a ChatGPT ad, which is paid and labeled separately from regular answers.

Healthcare providers

OpenAI hasn't said whether healthcare is held back from claiming. Advertising is a separate question. ChatGPT's ad policies treat health services as a restricted category with case-by-case review in the US, and health-service ads outside the US are generally prohibited. If you can claim your profile, keep the description factual: services, specialties, location, and how to book. Leave out treatment claims, and never put patient information in your profile.

Financial and legal services

ChatGPT's ad policies list these as restricted categories too, so expect closer review. Treat the free profile as the main opportunity for now.

Nonprofits and churches

The profile is free and needs no ad account, so claim it if you're eligible. It helps ChatGPT get your name, location, and purpose right when someone asks about organizations like yours.

Pros and cons of ChatGPT Business Hub

What works well

• It's free. You don't need a ChatGPT Business subscription, an ads account, or an Enterprise agreement.
• You get first-party data straight from OpenAI about how ChatGPT references you.
• You can correct your website, description, category, logo, and policies directly.
• Online-only businesses can list themselves.
• The verified check gives people another reason to trust your listing.

What to watch for

• It's a beta, so features and rules will change.
• Insights covers ChatGPT only, with no competitor data and a 28-day limit.
• OpenAI reviews profile edits before they go live, and updates can take time to appear.
• The owner or an authorized representative has to complete the identity check personally.
• Claiming doesn't guarantee better placement in answers.

How Business Hub fits with Google Business Profile

ChatGPT and Google both cross-check your business details against other sources. Keep your name, address, phone number, website, and hours identical on your website, Google Business Profile, ChatGPT profile, and major directories. One mismatched phone number can make an AI system less confident it has the right business.

Let us manage it for you

ChatGPT Business Hub management is an extension of the monthly maintenance support we already provide for many of our clients. It's included in our Momentum and Premium maintenance plans. Each month we:

• Keep your ChatGPT profile in sync with your website and Google Business Profile
• Save your Insights numbers before the 28-day window drops them
• Compare ChatGPT clicks with your Google Analytics data
• Track your visibility in other AI answer engines with AEO Copilot
• Report what changed and what we're doing next

Not sure how AI tools see you right now? Start with a free AI Visibility Report.

Frequently asked questions

Is ChatGPT Business Hub free?

Yes. Claiming and managing your profile is free. ChatGPT Ads, including sponsoring a Business Agent, are paid and separate.

Do I need a ChatGPT Business subscription?

No. Any ChatGPT account can claim an eligible business. Pick an account you'll keep, because it affects who you can invite later.

Can my agency claim the listing for me?

The owner or an authorized representative claims the business and completes the identity check. After approval, you invite your agency as an admin from the business overview.

How long does verification take?

OpenAI doesn't publish a timeline. Some approvals come through within minutes, and others take a few days.

Will claiming my listing help me show up more in ChatGPT?

There's no guarantee. Claiming lets you correct your details and see your data. Showing up more still depends on clear, accurate content on your website and consistent information across the web.

Where can I read OpenAI's own instructions?

OpenAI's help article Setting up your business on ChatGPT covers claiming, verification, and access. Search Engine Journal's hands-on walkthrough shows each screen.

Written by Crystal Scott, founder of Graceful Web Studio. Crystal is a Certified Professional in Web Accessibility (CPWA), a Section 508 Trusted Tester, and a Certified Webflow Expert with over a decade of front-end experience.